Welcome to Advertising 103! In this class, we’ll take your digital advertising skills to the next level by diving into advanced targeting strategies. You’ll learn how to refine your audience using enhanced location, behavioral, and interest-based targeting, and explore retargeting tactics to re-engage potential customers and maximize your ad performance.

In Advertising 102, we’ll build on the foundation set in 101 to help you identify the channels that best align with your needs, identify the elements such as copy, photos, and calls to action that create an effective ad, dive into the end destination where you’re sending your audience from the ad, and how to be prepared for working with our marketing team on your upcoming ads.

In Advertising 101, you’ll discover the impact of effective advertising, how to define your goals and budget, dive into brand versus listing ads, and figure out how to best reach your target audience.

In Community Events + Sponsorships 101: Introduction to Community Event Marketing you will learn to leverage community event marketing to build trust, visibility, and connections while aligning sponsorships with goals for maximum impact.

In Community Events + Sponsorships 102: Curating Your Event Kit, We’ll guide you through creating a clear timeline for ordering essential event materials—like branded tablecloths, tents, printouts, and swag—ensuring everything aligns with your event date and budget.

In Community Events + Sponsorships 104: Building Your Ideal Annual Event Calendar, you will learn how to create a budget for their annual marketing spend that aligns with their income and business goals. They will explore how to select the right types of events and sponsorships that best reflect their brand voice and appeal to their target clientele.

In Community Events + Sponsorships 105: Let’s Learn From Reality: How To Measure Your Success, you will learn how to define event success metrics tailored to your real estate goals, from conversions to brand exposure.

Branding 202 | The Customer’s Journey through Real Estate Marketing

Diving further into some marketing concepts, we explore the Customer Journey in this 200 Level Branding Course.

Branding 201 | Establishing Long-Term Marketing Goals

Let’s kick off the 200 level Branding classes with Establishing Long-Term Marketing Goals!

Market Your Listing 202 | Creating a Luxury Listing Strategy highlights key tactics to utilize in luxury listing strategies.

Market Your Listing 201 | Creating a Listing Strategy will provide everything you need to know to create an effective listing marketing strategy.

Content Strategy 103 | Make Marketing Center Work For You

After mastering consistency through visuals, let’s take a look at how to brand yourself through Marketing Center assets and make Marketing Center work for you.

Content Strategy 102 | Consistency Through Visuals

Now that you’ve learned about the advantages of creating and posting your own content, you will learn about the importance of maintaining consistency through your visuals.

Content Strategy 101 | Feeling Confident About Content Creation

In this class, we will learn about why content creation is important, how to get started with creating and posting your own content, and when and how often to post content.

Social Media 206 | Build Your Social Media Toolkit

Social media tools help to streamline the process and ensure consistency without constant management. This course will help you understand the top tools and how they could fit with your accounts.

Social Media 205 | Using Analytics to Your Advantage

Learn to harness the data generated from your Facebook and Instagram profiles to drive higher engagement, reach and ultimately achieve your social media goals.

Direct Mail 202 | Consistency in Your Content Calendar

From strategically assessing your marketing inventory to crafting a cohesive visual identity, you'll learn to captivate your audience and drive results. Discover the power of proactive planning to save time and resources while honing your skills to create impactful direct mail campaigns that stand out in the competitive real estate landscape.

Social Media 204 | Posting and Engaging: Facebook

Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!

Social Media 202 | Posting and Engaging: Instagram

Learn best practices for writing captions, creating a post and engaging with your audience to stay top of mind!

Social Media 203 | Planning Content: Facebook

How does one decide what to post on Facebook? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.

Digital Footprint 104 | Take Advantage of your Compass Agent Profile

How can you maximize your Compass Agent Profile?

Digital Footprint 202 | Benefits of Blogging

Learn more about why we put a high emphasis on blogging to increase your website traffic and build content for your social pages.

Digital Footprint 201 | Getting Smart About SEO

Now that you’ve mastered the basics of your Digital Footprint, it’s time to get smart about SEO (Search Engine Optimization - aka, what helps you rank higher on search results like Google!)

Direct Mail 201 | Getting Creative With Your Template

This course is designed to empower marketers, business owners, and creative enthusiasts with the knowledge and skills to craft eye-catching postcard layouts for effective direct mail campaigns. Participants will explore innovative approaches to design, messaging, and storytelling to enhance the impact of their postcard communications.

Social Media 201 | Planning Content: Instagram

How does one decide what to post on Instagram? This class aims to provide plenty of great options through content bucket ideas, pre-made content calendars and more.

Direct Mail 105 | Looks are Actually Everything

This course covers best practices for direct mail, focusing on choosing photos, wording, print quality, and more. It emphasizes the importance of selecting impactful and relevant photos that capture attention and convey your message effectively.

Direct Mail 104 | Plan Ahead to Excel Later

In this course, you will uncover the benefits of early preparation, including how to best structure your schedule, where to source your direct mail themes, and how this all applies to all other marketing efforts.

Branding 106 | Creating your own Brand Guidelines

In this final 100 class, we are going to combine everything we’ve learned and help you create your own brand guidelines.